Another significant contributor to the growth of eCommerce in India in the future is the e-tailing industry which largely deals in providing jewelry, apparel and kitchen appliances online. Websites like Flipkart, Myntra, Amazon, Snapdeal, Jabong, etc. are all examples of the enormous success of eCommerce in India. This opened a new channel for eCommerce businesses to sell and grow their businesses. In fact, it is estimated that by 2020, voice commerce will generate a total of $40 billion in sales in the U.S. alone. And Amazon already activated its voice purchasing last 2016. By the end of 2020, 1.4 billion people are expected to join the world’s middle class, and most of them (approximately 85%) will be in the Asia Pacific region (APAC). Ecommerce as a whole has already shifted away from the West and will continue to do so even as China’s previously hot consumer economy cools a bit.